Formula E is a cutting-edge electric vehicle racing series that brings together high-speed motorsport with a strong focus on sustainability and technological innovation. As the series grows in popularity and global reach, our digital platforms — including the website, mobile app, and other user interfaces — play a crucial role in engaging our fans, providing real-time race information, and communicating our commitment to sustainability.

The client was seeking a comprehensive UX audit to assess the usability, effectiveness, and overall user experience of our digital presence. The goal of this audit is to identify areas for improvement and provide actionable recommendations that will enhance user satisfaction, increase fan engagement, and streamline our digital offerings to better serve our audience.